Information without context can be lethal. In the SaaS world, you will readily find suggestion that LTV/CAC > 3 is a good metric to track. However, a crucial context is missing in this piece of advice.
#15 LTV/CAC: A Cautionary Tale
#15 LTV/CAC: A Cautionary Tale
#15 LTV/CAC: A Cautionary Tale
Information without context can be lethal. In the SaaS world, you will readily find suggestion that LTV/CAC > 3 is a good metric to track. However, a crucial context is missing in this piece of advice.