#36 Navattic's PLG funnel with Natalie Marcotullio
In conversation with Navattic's Head of Growth about their product-led growth (PLG) funnel.
Hey there ! As I work on the definitive guide to SaaS funnels, I'm speaking with growth experts to learn their funnel strategies. Today, I'm picking the brain of Natalie Marcotullio, Head of Growth and Operations at Navattic, a fast-growing platform for creating interactive demos. We dive into Navattic's sales-led and product-led growth (PLG) funnels, along with the thought process behind designing their freemium plan.
#1 Tell us a bit about yourself.
Natalie Marcotullio (NM): I'm a 2x solo marketer specializing in SaaS startups. I'm currently the Head of Growth at Navattic, an interactive demo platform where I focus on helping SaaS companies give their prospects a better buying experience.
#2 Tell us about Navattic—what does it do, and who is it for?
Heads up: The definitive guide to SaaS funnels
🤝 Thanks to all who replied to my previous email about your challenges with SaaS funnels. I’ll be covering those in the upcoming ‘the definitive guide to SaaS funnels’. If you have any more questions, just hit reply!
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Thanks again! Please share it with a few friends who might benefit from it
Until next time
Ankur Tiwari
Founder, Thoughtlytics
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