#40 Ramp's Growth Playbook: How They Engineered $700M+ ARR Growth Machine
Ramp's growth strategy deep dive
Hi,
For the past few weeks, I’ve been digging into one big question:
How did Ramp actually pull this off?
How did they go from pre-launch in 2019 to one of the fastest-growing SaaS companies ever? It wasn’t a single hack. It was a five-phase growth machine - planned, layered, and executed with serious intent.
Today, I’m sharing everything I discovered: a full breakdown of Ramp’s growth strategy.
I went deep into how their growth and marketing evolved at each stage of the business. Here’s a preview of what you’ll find:
Phase 1: The "Insider Moat"
Phase 2: The Wedge
Phase 3: The "Iron Man Suit"
Phase 4 & 5: The Platform & Command Center
This isn’t just what they did. It’s why it worked. It’s not a snapshot of today but a story of how their growth strategies evolved with their business and product, so you can actually apply the insights.
Read the full breakdown here:
👉 How Ramp Engineered Its Growth: From Early Clients to a Scalable Machine
Best
Ankur Tiwari