#38 Three Subtleties from the Busy Alleys of SaaS Growth
Enriching common knowledge into actionable SaaS insights for 2025
Common marketing wisdom is superficial. Here are three subtleties to enrich and make it actionable.
#1 Keep the scale and the compass
Different channels have different dynamics and metrics.
Likes and retweets on Twitter differ from likes and shares on Reddit, which differ from LinkedIn.
I used Reddit a lot in 2024 for consulting projects.
What numbers do you think a truly viral Reddit post has?
Here are the metrics behind one of my viral Reddit posts: 1.7M+ views, ranked #2 all-time in a 700k+ member subreddit, and an unprecedented number of new signups.
Moderators deleted it on the 11th day, but it was enough time for the campaign’s success.
Here’s are the post insights available only to the post author and moderators:
"Before I go, let me leave you with a lesson learned in SaaS marketing: Don’t give up—growth on the internet is not linear.
Now, it’s your turn. Leave a comment below!
‘
Best
Ankur Tiwari
Thoughtlytics.com