#35 A simple launch campaign
I just spent the last five days helping a B2C app launch.
Well, it has been launched before, let’s just say, we relaunched it.
Here are the stats:
🗸 400+ new community members
🗸 76 new signups from 28 countries
🗸 45 onboarding completed
🗸 3 bugs reported
🗸 Marketing budget: $0
You may or may not think anything of these numbers, they are probably not remarkable by any standards. But here's the context:
The app has been launched before with no takers. It had six registered users - four internal team members for testing purposes and two random strangers who never bothered to verify their email let alone complete the onboarding steps. We've just rejuvenated a dead app.
We made no changes in the product.
It’s all a marketing play.
All between August 28 and September 1 (yes, I threw in my Sunday).
✅If you're curious kind, I'm going to let you in on a secretive qualitative insight:
⚙️ New users reported bugs, worked with us to resolve them, and then went back to complete the onboarding.
💡What kind of signal is this?
Repeat the playbook enough to get about 500 active users and voila, you have a mild PMF and an investment-worthy business proposition!
My strategy?
Please leave a review of this newsletter on Product Hunt and help me build the profile for a near-future launch.
Until next time
Ankur Tiwari
Founder, Thoughtlytics
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