#33 A tiny actionable guide to mysterious MOF content
A behind the scenes strategy
Middle-of-the-funnel (MOF) content is the least discussed, the most ignored, and often misunderstood across the marketing funnel.
Let's get MOF right for your business.
The Content Consumption Journey
You need clients for your business but no one knows about it.
So you write an article or create a video telling the world about your product.
Since no one knows about your business, no one read that article or watched that video except your supportive college friends.
Good sense prevailed and in the next content piece, instead of talking about your product, you talk about the problems it solves.
❤️ Thank you for reading issues #33 of the Organic SaaS Growth newsletter.
Until next time
Ankur Tiwari
Founder, Thoughtlytics
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