#22 Unveiling The LinkedIn-SaaS Organic Sales Funnel
No, it does not involve using those expensive LinkedIn ABM ads
“Go where your audience is” — it’s marketing 101, but people often ignore it.
The easiest way to fail a growth strategy is to promote your business to the non-audience, for no matter how loud you shout in the vacuum, no one will hear. On the other hand, even a casual introduction of your business to the right audience can generate new leads.
LinkedIn is the hub of ‘right audiences’ for SaaS businesses — CXOs, VPs, and even B2C ninjas. Using LinkedIn alone as a social network may not drive growth for a SaaS business, but there are effective ways to harvest a LinkedIn audience for growth. Most famous of them (pushed by LinkedIn) rely on LinkedIn ads. However, I found LinkedIn ads expensive, low-touch, and unsuitable for early-stage SaaS businesses.
A lesser-tried yet effective way is to integrate LinkedIn with a content funnel. When you do it right, you set in motion an organic, scalable, and semi-automatic acquisition machine that generates new customers at will. What truly sets it apart from the paid ads is its ability to provide ancillary benefits - idea validation, message and positioning testing, insights gathering, and networking for future benefits.
As a SaaS founder, you will create an immensely powerful and, more importantly, long-lasting leverage if you build such a LinkedIn funnel.
In today’s post, I am going to discuss the ways of the LinkedIn organic funnel.
With today’s research, you will know everything to start building a LinkedIn organic sales funnel for your SaaS business. Give it 30 days and then take a decision whether it is working for you or not.
You can do it on your own or join my discord channel, it costs $0, but you should be fully committed to the growth of your business. Think of it as an accountability collective, where members share a common goal to motivate, guide, and inspire each other. To keep the sancity of the group, I would like to invite only those who sincerly want to try this strategy for 30 days. Reply to this email with a link to your SaaS business and I will send you the invite.
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We'll talk soon.
Until then,
Ankur
Founder, Thoughtlytics
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