#21 SaaS Growth Strategy Model (Spreadsheet)
Design high impact growth strategy for your SaaS business
Hunches are tricky things. Those who have toiled for years and sharpened their hunches on the battlefield acquire superhuman powers to see through the growth challenges. But for the rest of the mortals, their hunches often lead them straight off a cliff - their growth strategies fail miserably, when tested in the market.
And then they lead to bewilderment.
Today, in this post, I am going to share a data-based approach to designing a SaaS growth strategy that is insured against failure by the only truth that matters - the behavior of the existing users with the product.
I am going to explain the model in this post and then, in the end, add a link to it for you.
There are only two truths about SaaS growth strategies - first, a strategy is as good as the insights it's based upon, and second, a bad strategy takes almost the same effort to execute as it takes for a good strategy.
Thus the fastest and most profitable way to design a good growth strategy is to spend most of the time and resources unearthing impactful insights.
Data analysis is a powerful method to unearth insights, and today I will discuss everything you need to know to analyze data for SaaS growth.
I will discuss the complete data-based growth model step by step and then link it at the end for you to download. Make sure to check the giveaway at the end of this post.
Whether B2B or B2C, if you have a product-led self-serve model with a free plan (free trial or freemium), where users can sign up, experience the product, and then upgrade to paid plans, this model will immensely benefit you.
Let's dive in.
Contents
Datasets
Free Plan Funnel Analytics
Paying Customers Lifecycle
Conversion Rates Benchmarking
Cohort Analysis
Anomalies Detection
Targets & Budgeting
Sensitivity Analysis
Downgrades Analysis
Channels & Distribution
Mining Strategic Insights
I have built and improved the spreadsheet model over the years. It provides you with eight different types of data analysis, helps you select the top acquisition channels, unearths the high-impact growth levers, and in the end, gives you the best-fit growth strategies.
Click Here To Get SaaS Growth Strategy Model
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We'll talk soon.
Until then,
Ankur
Founder, Thoughtlytics
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