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#20 Five Micro-Strategies for Organic SaaS Growth
Five SaaS Growth Questions Answered - April 2022
You can read the online version of this newsletter here.
Feb, March and April has been very hectic. Here in India, the financial year ends on 31-March, so that explains a part of it. In addition to client work, I have ramped up writing for my book. It’s forcing me to work long hours. On some days, it gets tiring but I am experiencing a distinct satisfaction in such busy schedule.
Recently, I have also started accepting questions from you readers and subscribers of this newsletter. Here are the top five questions and the micro-strategies for their solutions:
For an early-stage SaaS business, SEO can take upto 8 to 12 months to kick in. It is a reasonable estimate when you create good quality content. But it's a long time for a new business to see a return on investment due to cashflow constraints. This micro-strategy helps you quickly generate new revenue from your content. »
Good quality content takes time and effort to create. It can be a social media post, a 700 words top-of-the-funnel article, or a long-form, no-fluff skyscraper content. Every format has its cost-benefit equation. Which content format should you invest in for the highest revenue growth as a SaaS founder? Read here »
All your marketing activities will fall flat if prospects don't understand the value proposition of your business when they land on your marketing website. Thus your homepage and marketing website in whole should be a mean conversion machine. It is a long topic, but here are some valuable micro-strategies for a quick read. »
When you host a blog on Medium, you benefit from its distribution from day one. Hosting it on your own domain provides long-term SEO benefits, but the burden of distribution is on you. It's a long lonely road when you are not well known in your market. So, where is the sweet spot? Where should you host your SaaS business blog for success? Read here »
Contrary to the popular belief, organic growth is not free. You don't pay for ads but still invest in creating content, email marketing, and so on. It is a low-cost activity instead of being free. Then what is so good about organic growth? Why should you build your business organically for the first few years? Read here »
Click here to submit your growth questions.
Two ideas that I want to discuss with you
I plan to set up a community group for SaaS founders where we can have better two-way communication, discuss challenges in your businesses and discover their solutions as a collective. I would like it to be a place where we discuss the nitty-gritty of the growth challenges for each business and provide customized solutions. I am thinking of setting up a Discord server or a Facebook group with around ten founders at first so that it's manageable. Reply to this email for suggestions and feedback. Also, let me know if you would like to be a part of it.
In the book that I am presently writing on Organic SaaS Growth, I would like to add a section on the growth stories of a few SaaS businesses. Consider submitting your growth story if you have an MRR higher than $500 and more than five paying customers.
❤️ Thanks for reading Issue #20. I'd truly appreciate it if you help me spread the word on Twitter by Clicking Here.
We'll talk soon.
PS - Are these emails provoking questions or reactions? Hit Reply and let me know what's on your mind. Don't be shy! ❤️
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