#19 The SaaS GTM Mega Series: The Mysterious Loop of Market Growth
Understand, select and conquer your market
Selling ice to Eskimos might be an interesting idiom but it’s a bad business proposition.
A better approach would be to sell ice to someone actively looking to buy it due to hot weather - it’s an easy sell and creates a long-term win-win situation.
Creating a long-term win-win situation is not some moral fancy but a necessity for SaaS businesses because unlike fly-by-night business models, SaaS businesses rely on recurring revenue.
Selling to the right market is thus an essential pillar of SaaS success.
Today, in the second chapter of the SaaS GTM Mega series, I will discuss the strategic framework and associated tactics to successfully capture a market.
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